Analog visualization of a real woman. Without the traditional beauty she actually has, but just a couple of features, like her hands, neck and breasts. She is just another woman inside her own dungeon, created by her mind. Acceptance and awaiting her destiny.

International marketing campaign for Brightfruit.
Win a full-tuition scholarship for an International MBA at one of the world’s most entrepreneurial business schools, Nyenrode Business Universiteit. In an interactive and unique online multi-user platform requiring only an internet connection and a webcam.
Nyenrode was one of the finalists for the MBA Innovation Award 2011 for a part because of this marketing campaign.
I contributed in designing the total corporate identity, webdesign and the design of the multi-user platform.

Maruja Retana is a fiery young singer/songwriter who embraces and epitomizes dualities. Born of Costa Rican and Dutch heritage, she attributes the unique mixture of her exotic and practical nature to her diverse cultural heritage. Today, she is as talented at singing as she is at dancing and as artful at producing as she is at performing. From the tender age of ten, Maruja knew that music was the passion that ignited her soul. A year later she took up the piano and immediately began writing pop songs while learning the basics of classical and jazz piano. Having always felt music to be the primal expression of emotion and movement, she studied flamenco and never missed a beat on the dance floor. Always fascinated with the human mind, she received a masters degree in Psychology from the University of Maastricht. During this time, she appeared on her first released vinyl record at the age of 20. She has worked extensively with (and lent her vocals to) such famous Dutch artists as DJ Montana, DJ Mark Norman, Envotion, to name a few. She has graced many productions with her stunning vocals--a mixture of soaring ethereal beauty and deep, earthy soulful jazz. At the request of her supportive fans, she bit the bullet and appeared on the TV contest X-Factor in 2006, making it all the way to the final six contestants and getting some serious TV air time. Coach Henkjan Smits praised her for her intelligence, musical skills, quick learning abilities and radiant charisma. Her fellow contestants described her as warm and laidback, both in terms of her character as well as her sound. Today, she is as likely to be behind the next club-banging mega anthem heard on a Saturday night as she is behind a microphone in a quaint cafe singing old jazz favorites. She heads two bands, and can be seen performing gigs on a regular basis throughout the Netherlands. For her, she simply loves to do it all and no one and nothing can get in her way when she gets going. You can recognize her on the street by her stunning smile, but to know the real her you have to see her perform!

The scene behind the scene of Tomatina, the tomato throwing festival in Bunol. The party of locals afterwards. Crazy Spanish people going out of their minds. This is a serie of portraits of these people. They told me the most crazy stories.

For the Zetes Customer Day, I designed two creditcards, a little booklet for the day of the convention, a graphical presentational wall, took care of the photographical documentation of this day, and more. Talking about tracking and tracing, this is it.

These are portraits of some of the guys behind the applications that can follow almost every object in this world, also alive objects, through track and trace systems but also RF-ID tags, passports, credit cards, you name it, they can make it.

Or else they just get it invented.